Factors affecting customer satisfaction and retention in retail store
Retail success in today’s competitive market requires a great understanding and respect of the customers. Retail stores have undergone drastic changes and developments, whereby the importance of customer satisfaction and customer retention has become retailers’ main concern. This is because there is...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/26012/1/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf http://eprints.utem.edu.my/id/eprint/26012/2/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf http://eprints.utem.edu.my/id/eprint/26012/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=121103 |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English English |
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