Artificial intelligent towards hotels’ competitive advantage. An exploratory study from the UAE
Purpose – Hotel industry is witnessing a radical change as a result of technology interaction such as artificial intelligence (AI) in service tasks. As a result of this transformation, the pattern of service delivery based on human interaction has been changed to digital interaction. This brought op...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021
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| Online Access: | http://eprints.utem.edu.my/id/eprint/26136/3/10-1108_FS-01-2021-0014.pdf http://eprints.utem.edu.my/id/eprint/26136/ https://www.emerald.com/insight/content/doi/10.1108/FS-01-2021-0014/full/html |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English |