Determinant of consumer attitude towards online purchase intention of halal cosmetic: moderating effect of customers experience

Determinant of consumer attitude towards online purchase intention of halal cosmetic: moderating effect of customers experience

The rise of internet use in Malaysia has led to a shift in consumers’ behaviour towards online purchasing, particularly the increasing trend observed in purchasing Halal cosmetic products. However, online shopping in Malaysia is constantly evolving and less familiar among consumers. Therefore, this...

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Bibliographic Details
Main Authors: Naseri, Roszi Naszariah Nasni, Wan Ibrahim, Nik Rahila, Mohd Esa, Maryam, Ahmad, Nurul Zamratul Asyikin, Azis, Siti Noraziana, Abd Azis, Rafidah
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2021
Online Access:http://eprints.utem.edu.my/id/eprint/26522/2/ERA3_DETERMINANT_OF_CONSUMER_ATTITUDE.PDF
http://eprints.utem.edu.my/id/eprint/26522/
https://hrmars.com/papers_submitted/10583/determinant-of-consumer-attitude-towards-online-purchase-intention-of-halal-cosmetic-moderating-effect-of-customers-experience.pdf
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Institution: Universiti Teknikal Malaysia Melaka
Language: English

Internet

http://eprints.utem.edu.my/id/eprint/26522/2/ERA3_DETERMINANT_OF_CONSUMER_ATTITUDE.PDF
http://eprints.utem.edu.my/id/eprint/26522/
https://hrmars.com/papers_submitted/10583/determinant-of-consumer-attitude-towards-online-purchase-intention-of-halal-cosmetic-moderating-effect-of-customers-experience.pdf

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