Marketing for beginners: step - by - step guide
The university has launched a "Marketing for Beginners: Step by Step Guide" module for Gen Z students at Malaysian Institutions of Higher Learning. The module provides comprehensive information on marketing concepts, theories, and processes, with in-class activities, examples, case studies...
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| Language: | English |
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Penerbit UTeM Press
2023
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| Online Access: | http://eprints.utem.edu.my/id/eprint/27375/1/Marketing%20for%20beginners%20-%20step%20-%20by%20-%20step%20guide.pdf http://eprints.utem.edu.my/id/eprint/27375/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123242 |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English |
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my.utem.eprints.273752024-05-30T11:53:07Z http://eprints.utem.edu.my/id/eprint/27375/ Marketing for beginners: step - by - step guide Othman, Azrina Mohamad, Norhidayah Mohd Din, Adilah H Social Sciences (General) HF Commerce The university has launched a "Marketing for Beginners: Step by Step Guide" module for Gen Z students at Malaysian Institutions of Higher Learning. The module provides comprehensive information on marketing concepts, theories, and processes, with in-class activities, examples, case studies, and exercises. It combines theory and practice, emphasizing practical execution of marketing techniques and the 4Ps framework. Penerbit UTeM Press Yusof, Mohd Hafizuddin 2023 Book PeerReviewed text en http://eprints.utem.edu.my/id/eprint/27375/1/Marketing%20for%20beginners%20-%20step%20-%20by%20-%20step%20guide.pdf Othman, Azrina and Mohamad, Norhidayah and Mohd Din, Adilah (2023) Marketing for beginners: step - by - step guide. Penerbit UTeM Press, Durian Tunggal, Melaka. ISBN 9789672792901 https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123242 |
| institution |
Universiti Teknikal Malaysia Melaka |
| building |
UTEM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Teknikal Malaysia Melaka |
| content_source |
UTEM Institutional Repository |
| url_provider |
http://eprints.utem.edu.my/ |
| language |
English |
| topic |
H Social Sciences (General) HF Commerce |
| spellingShingle |
H Social Sciences (General) HF Commerce Othman, Azrina Mohamad, Norhidayah Mohd Din, Adilah Marketing for beginners: step - by - step guide |
| description |
The university has launched a "Marketing for Beginners: Step by Step Guide" module for Gen Z students at Malaysian Institutions of Higher Learning. The module provides comprehensive information on marketing concepts, theories, and processes, with in-class activities, examples, case studies, and exercises. It combines theory and practice, emphasizing practical execution of marketing techniques and the 4Ps framework. |
| author2 |
Yusof, Mohd Hafizuddin |
| author_facet |
Yusof, Mohd Hafizuddin Othman, Azrina Mohamad, Norhidayah Mohd Din, Adilah |
| format |
Book |
| author |
Othman, Azrina Mohamad, Norhidayah Mohd Din, Adilah |
| author_sort |
Othman, Azrina |
| title |
Marketing for beginners: step - by - step guide |
| title_short |
Marketing for beginners: step - by - step guide |
| title_full |
Marketing for beginners: step - by - step guide |
| title_fullStr |
Marketing for beginners: step - by - step guide |
| title_full_unstemmed |
Marketing for beginners: step - by - step guide |
| title_sort |
marketing for beginners: step - by - step guide |
| publisher |
Penerbit UTeM Press |
| publishDate |
2023 |
| url |
http://eprints.utem.edu.my/id/eprint/27375/1/Marketing%20for%20beginners%20-%20step%20-%20by%20-%20step%20guide.pdf http://eprints.utem.edu.my/id/eprint/27375/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123242 |
| _version_ |
1800727459980640256 |