The perception and brand attitude of paid versus organic social media advertising: Case study of the Mamee Company
In the context of one of the marketing mix elements (promotion), social media advertising is vital for enhancing consumer awareness and perception of a company's products and services. In employing the Theory of Advertising Value framework, this research aims to establish a model to comprehend...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/27467/2/The%20perception%20and%20brand%20attitude%20of%20paid%20versus%20organic%20social%20media%20advertising%20Case%20study%20of%20the%20Mamee%20Company.pdf http://eprints.utem.edu.my/id/eprint/27467/ https://hrmars.com/papers_submitted/21413/the-perception-and-brand-attitude-of-paid-versus-organic-social-media-advertising-case-study-of-the-mamee-company.pdf |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English |
Internet
http://eprints.utem.edu.my/id/eprint/27467/2/The%20perception%20and%20brand%20attitude%20of%20paid%20versus%20organic%20social%20media%20advertising%20Case%20study%20of%20the%20Mamee%20Company.pdfhttp://eprints.utem.edu.my/id/eprint/27467/
https://hrmars.com/papers_submitted/21413/the-perception-and-brand-attitude-of-paid-versus-organic-social-media-advertising-case-study-of-the-mamee-company.pdf