Sustainable purchasing decisions for halal cosmetics in Indonesia

• Main Authors: Robani, Anidah, Mas Soeroto, Wisudanto, Widiastuti, Tika, Mardhiyah, Dien, Mawardi, Imron, Ningsih, Sri, Al Mustofa, Muhammad Ubaidillah
• Format: Article
• Language: English
• Published: Universiti Malaysia Terengganu 2023
• Online Access: http://eprints.utem.edu.my/id/eprint/27651/2/003660407202412378.PDF; http://eprints.utem.edu.my/id/eprint/27651/; https://jssm.umt.edu.my/wp-content/uploads/2024/03/5-JSSM-Volume-18-Number-11-November-2023-FINAL.pdf; http://doi.org/10.46754/jssm.2023.11.005
• Institution: Universiti Teknikal Malaysia Melaka

Halal cosmetics have become a sustainable industry, particularly in Muslim countries such as Indonesia. This study analyses factors influencing consumer purchasing decisions for halal cosmetics in Indonesia through two samples: millennials and non-millennials. This quantitative study used a Partial...