Factors influencing Indonesia batik enterprise perfomance via financial inclusion

• Main Author: Damayanti, Ratna
• Format: Thesis
• Language: English; English
• Published: 2024
• Online Access: http://eprints.utem.edu.my/id/eprint/27750/1/Factors%20influencing%20Indonesia%20batik%20enterprise%20perfomance%20via%20financial%20inclusion.pdf; http://eprints.utem.edu.my/id/eprint/27750/2/Factors%20influencing%20Indonesia%20batik%20enterprise%20perfomance%20via%20financial%20inclusion.pdf; http://eprints.utem.edu.my/id/eprint/27750/; https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123712
• Institution: Universiti Teknikal Malaysia Melaka

Batik, is an Indonesian textile art form, holds immense economic and cultural importance, serving as a significant contributor to the nation's growth and heritage preservation. Small and Medium Enterprises (SMEs) specializing in Batik play a crucial role in driving Indonesia's economy, substantially contributing to the GDP. However, these enterprises encounter challenges such as slow growth and limited access to credit, hindering their full potential. The Batik industry also suffers from deficiencies in financial literacy and the adoption of digital marketing strategies, further impeding its development. Additionally, factors such as networking and social media can control access to financial services, yet there is a lack of empirical research in the Indonesian context. Driven by a quantitative method, this research aims to investigate the relationship between financial literacy, digital financial literacy, and financial inclusion in small Batik enterprises, considering the moderating effect of online social networks. A comprehensive survey involving 525 managers, owners, and financial officers of small Batik enterprises was conducted, employing the SmartPLS statistical analysis method for robust analysis. The findings highlight the significant roles of financial literacy and digital financial literacy in enhancing financial inclusion for small Batik enterprises. Moreover, the study reveals that the use of social media as an online social network moderates these relationships, further amplifying the impact of financial and digital literacy on financial inclusion. These insightful results contribute significantly to existing knowledge, offering valuable insights to policymakers, stakeholders, and industry players for enhancing the performance of small Batik enterprises. Additionally, the study proposes a digital financial model to promote financial inclusion, providing a practical framework to foster the growth and development of Batik SMEs. The research sheds light on the importance of financial and digital literacy in achieving financial inclusion for small Batik enterprises and emphasizes the role of online social networks as a moderating factor. Furthermore, the theoretical contribution to the resource-based view adds depth to our understanding of the strategic management aspects affecting Batik enterprises, particularly in the context of resource allocation and utilization. The findings hold significant implications for the industry, promoting a deeper understanding of the factors influencing the success and growth of Batik enterprises and offering actionable recommendations for their sustainable development.