Promotional strategy: The case of Koko Minda Food Industries
Small medium entreprise is the backbone of local and world economy. Same goes with Malaysia as developing country. This proposition study are about to find the suitable factors for promotion mix in SME company, Koko Minda Food Industries that located at Serkam, Melaka. The main objectives of this s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTeM
2016
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| Online Access: | http://eprints.utem.edu.my/id/eprint/27756/1/18429_Promotional%20Strategy%20Koko%20Minda%20Food%20Industries.pdf http://eprints.utem.edu.my/id/eprint/27756/ https://jtmt.utem.edu.my/ |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English |