The impact of digital marketing and entrepreneurial munificence on rural business performance
The objectives of this research are twofold. Firstly, to examine the effects entrepreneurial munificence on the business performance of small rural businesses in Malaysia. Secondly, this research also investigates the effects of the online business platform which is also called digital marketing pla...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Zes Rokman Resources
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/27794/2/014901208202491053997.pdf http://eprints.utem.edu.my/id/eprint/27794/ https://ijbel.com/wp-content/uploads/2024/08/IJBEL32-ISU1_071.pdf |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English |