Factors inspiring employees at technical universities to make healthy food purchasing decisions

• Main Authors: Ahamat, Amiruddin, Abdullah, Mohamed Ali, Ismail, Albert Feisal @ Muhd Feisal, Jaafar, Adib Akram
• Format: Article
• Language: English
• Published: Universal Publishers 2024
• Online Access: http://eprints.utem.edu.my/id/eprint/27923/2/012271606202410250.pdf; http://eprints.utem.edu.my/id/eprint/27923/; http://www.gbmrjournal.com/pdf/v16n1/V16N1-1.pdf
• Institution: Universiti Teknikal Malaysia Melaka

Health is a major value in modern society. Obesity and other health problems are becoming more common in both high and low-income countries. These phenomena also have an impact on consumer purchasing decisions for healthy foods. The primary goal of this study is to determine the elements that influ...