SMEs digital interaction on social media in Malaysia

• Main Authors: Zakaria, Mohd Hafiz, Ahamat, Amiruddin, Abdullah, Muhammad Haziq Lim, Azamuddin, Kamal Ezzani
• Format: Conference or Workshop Item
• Language: English
• Published: 2023
• Online Access: http://eprints.utem.edu.my/id/eprint/27945/2/SMEs_Digital_Interaction_on_Social_Media_in_Malaysia.pdf; http://eprints.utem.edu.my/id/eprint/27945/; https://ieeexplore.ieee.org/document/10248470?signout=success
• Institution: Universiti Teknikal Malaysia Melaka

This study intends to investigate how Malaysian small and medium-sized businesses (SMEs) use digital interaction on social media. The debate over the value of social media for SMEs' digital business contacts serves as the foundation for this article. A digital connection can therefore be extremely important for SMEs in terms of increasing brand recognition, attracting new clients, and boosting revenue. The review analysis of this study shows that SMEs may create a solid digital strategy that is in line with their business objectives and target market by concentrating on ideas like user experience, mobile optimisation, social media marketing, content marketing, CRM, and SEO. In today's fast-paced digital landscape, digital contact can give SMEs a significant competitive advantage with the appropriate strategy. To assess the true impact of social media from the standpoint of digital interactions among various SMEs, an empirical study might be conducted in the future.