Challenges of SME exporting ; a case study of a halal food manufacturer

• Main Authors: Ahamat, Amiruddin, Jaafar, Adib Akram, Shah Wahid, Mansor, Robani, Anidah, Ismail, Albert Feisal @ Muhd Feisal, Aris, Amir
• Format: Conference or Workshop Item
• Language: English
• Published: 2023
• Online Access: http://eprints.utem.edu.my/id/eprint/28136/1/Challenges%20of%20SME%20exporting%20a%20case%20study%20of%20a%20halal%20food%20manufacturer.pdf; http://eprints.utem.edu.my/id/eprint/28136/; https://ieeexplore.ieee.org/document/10438137
• Institution: Universiti Teknikal Malaysia Melaka

Muslim food demand increased by 3.1% in 2019 from 1.13 trillion to 1.17 trillion, then dropped in 2020 before increasing by 3.5% CAGR over five years to 1.38 trillion in 2024. Even though Malaysia has the most extensive halal ecosystem in the world, it only makes up a small part of the world's...