HOW TO MEASURE AND IDENTIFY THE ULTIMATE IMPROVEMENT REQUIRED FOR CUSTOMER SATISFACTION
In current hypercompetitive markets, customer satisfaction is one of major requirements that enable the company to generate some benefits to their business. This is also including the relationship with the customers as a good foundation for the creation of loyalty and repeat purchase of customers....
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Engineers and Technologists Review
2012
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/7600/1/Journal_1_IP.pdf http://eprints.utem.edu.my/id/eprint/7600/ http://www.getview.org/ |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English |