A STUDY OF FACTORS AFFECTING ENTREPRENEURIAL INTENTION: THE MODERATING ROLE OF INDIVIDUALISM

• Main Authors: MUAZAM ALI, MUAZAM ALI, SITI SARAH OMAR, SITI SARAH OMAR, SADAF GHUFFAR, SADAF GHUFFAR, IDAYUWATI BINTI AHMAD, IDAYUWATI BINTI AHMAD, NAWZAD MAJEED HAMAWANDY, NAWZAD MAJEED HAMAWANDY
• Format: Article
• Language: English
• Published: 2023
• Subjects: T Technology (General)
• Online Access: http://eprints.uthm.edu.my/10467/1/J15961_d72c6a36b59c432a639aab1c7e1cca0c.pdf; http://eprints.uthm.edu.my/10467/; https://doi.org/10.17605/OSF.IO/MZ92U
• Institution: Universiti Tun Hussein Onn Malaysia

The main purpose of this study is to identify the factors which affect the entrepreneurial intention (EI) of the university students of Gilgit-Baltistan. This research study mainly focuses on the theory of planned behaviour (TPB) and Hofstede national culture dimension of individualism. The quantita...