INVESTIGATING FACTORS THAT AFFECT THE CONTINUANCE USE INTENTION AMONG THE HIGHER EDUCATION INSTITUTIONS’ LEARNERS TOWARDS A GAMIFIED M-LEARNING APPLICATION

• Main Authors: Roslan, Rosfuzah, Mohd Ayub, Ahmad Fauzi, Ghazali, Norliza, Zulkifli, Nurul Nadwa, Md Latip, Siti Noor Haslina, Abu Hanifah, Siti Syuhada
• Format: Article
• Language: English
• Published: Jiter 2023
• Subjects: T Technology (General)
• Online Access: http://eprints.uthm.edu.my/11346/1/J15795_a975b84327a686d1ba2470691580e0d0.pdf; http://eprints.uthm.edu.my/11346/; https://doi.org/10.28945/5080
• Institution: Universiti Tun Hussein Onn Malaysia

This study employed a correlational cross-sectional research design using an online survey. The participants of the final survey involved first-year students from one of the Malaysian public universities. For the final analysis, 269 responses were analysed using the partial least square-structural e...