Using instagram as communication platform for real estate marketing and branding purpose Sunway Iskandar Johor

• Main Authors: Arif, Norjariah, Ibrahim, Izyan Nadhirah, Mohd Safian, Edie Ezwan
• Format: Article
• Language: English
• Published: Journal of Advanced Research in Dynamical & Control Systems 2018
• Subjects: T Technology (General); HF5410-5417.5 Marketing. Distribution of products; HM1176-1281 Social influence. Social pressure; T10.5-11.9 Communication of technical information
• Online Access: http://eprints.uthm.edu.my/5011/1/AJ%202018%20%28814%29%20Using%20instagram%20as%20communication%20platform%20for%20real%20estate%20marketing%20and%20branding%20purpose%20Sunway%20Iskandar%20Johor.pdf; http://eprints.uthm.edu.my/5011/
• Institution: Universiti Tun Hussein Onn Malaysia

Social media has been an effective communication platform for various industries including real estate industry. One of the most established social media is Instagram. As a mobile photo-sharing application based on picture and video sharing that comes with multiple features, for real estate marketin...