Homestay industry – drivers and challenges in the State of Johor, Malaysia

• Main Authors: Md. Yassin, Azlina, Arif, Norjariah, Perumal Naidu, Jeya Lechumy
• Format: Article
• Language: English
• Published: 2017
• Subjects: G154.9 - 155.8 Travel and state. Tourism; HD1361-1395.5 Real estate business
• Online Access: http://eprints.uthm.edu.my/5193/1/AJ%202017%20%28324%29%20Homestay%20industry%20%E2%80%93%20drivers%20and%20challenges.pdf; http://eprints.uthm.edu.my/5193/
• Institution: Universiti Tun Hussein Onn Malaysia

The growth in Malaysiantourism industry has led to high demand for homestayas a tourism product, albeit indirectly. With thatgrowth, it has been acknowledged that homestay accommodation business plays a significant role in aiding the success of the tourism industry in Malaysia.There arealready a lar...