Snack food packaging features and consumer repeat purchase intent
The visual aspects of snack food packaging can influence repeat purchase intention. In today’s busy working lifestyle, snack food may replace one or more of the daily meals. Previous studies reported the inconsistent finding of characteristics of packaging with consumer repeat purchase intent. Thus,...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2018
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5475/ http://dx.doi.org/10.1166/asl.2018.11336 |
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| Institution: | Universiti Tun Hussein Onn Malaysia |