E-learning and social media motivation factor model

• Main Authors: Saleh, Nor Shela, Rosli, Mohd Shafie, Aris, Baharuddin, Ahmad, Maizah Hura, Abjoli Sejzi, Abbas, Shamsudin, Nur Amalina
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2015
• Subjects: L Education (General); T Technology (General)
• Online Access: http://eprints.uthm.edu.my/5878/1/AJ%202015%20%2861%29.pdf; http://eprints.uthm.edu.my/5878/; http://dx.doi.org/10.5539/ies.v9n1p20
• Institution: Universiti Tun Hussein Onn Malaysia

The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students.