INVESTIGATING FACTORS THAT AFFECT THE CONTINUANCE USE INTENTION AMONG THE HIGHER EDUCATION INSTITUTIONS’ LEARNERS TOWARDS A GAMIFIED M-LEARNING APPLICATION

• Main Authors: Roslan, Rosfuzah, Mohd Ayub, Ahmad Fauzi, Ghazali, Norliza, Zulkifli, Nurul Nadwa, Md Latip, Siti Noor Haslina, Abu Hanifah, Siti Syuhada
• Format: Article
• Language: English
• Published: Jiter 2023
• Subjects: T Technology (General)
• Online Access: http://eprints.uthm.edu.my/8892/1/J15795_a975b84327a686d1ba2470691580e0d0.pdf; http://eprints.uthm.edu.my/8892/; https://doi.org/10.28945/5080
• Institution: Universiti Tun Hussein Onn Malaysia

The main purpose of this study is to identify the factors affecting the continuance use intention of gamified m-learning applications by Higher Education Institution (HEI) learners in Malaysia. Background Mobile learning (m-learning) has been a popular choice among learners in HEIs due to its conve...