The role of pricing and product knowledge on Malaysian consumers’ green purchase intention

• Main Authors: Loh, Shi Wei, Thoo, Ai Chin, Mas’od, Adaviah, Mohamad, Nur Shafeera
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2022
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/id/eprint/100600/1/LohShiWei2022_TheRoleofPricingandProductKnowledge.pdf; http://eprints.utm.my/id/eprint/100600/; http://dx.doi.org/10.6007/IJARBSS/v12-i7/13336
• Institution: Universiti Teknologi Malaysia

Green consumption has also risen globally to prevent further damages to the environment. Therefore, it is important to understand the intent of consumers to buy environmentally friendly products as the willingness to buy green products will maintain and protect the quality of natural environment, th...