Price consciousness, deal and coupon proneness, e-wom and purchase intention on social commerce sites

Price consciousness, deal and coupon proneness, e-wom and purchase intention on social commerce sites

Social Commerce Sites (SCSs) are any online commercial activities that use social media to promote businesses. The rapid growth of the SCSs enables businesses to enhance their commercial activities to reach broad segments. Leveraging the significant growth of SCSs, the present study aims to examine...

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Bibliographic Details
Main Authors: Ahmad Sugiran, Hanis Syuhada, Sulaiman, Zuraidah, Mas'od, Adaviah, Hasbullah, Nornajihah Nadia
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2022
Subjects:
HB615-715 Entrepreneurship. Risk and uncertainty. Property
Online Access:http://eprints.utm.my/id/eprint/100616/1/HanisSyuhadaAhmad2022_PriceConsciousness%2CDealandCouponProneness.pdf
http://eprints.utm.my/id/eprint/100616/
http://dx.doi.org/10.6007/IJARBSS/v12-i9/14689
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Institution: Universiti Teknologi Malaysia
Language: English

Internet

http://eprints.utm.my/id/eprint/100616/1/HanisSyuhadaAhmad2022_PriceConsciousness%2CDealandCouponProneness.pdf
http://eprints.utm.my/id/eprint/100616/
http://dx.doi.org/10.6007/IJARBSS/v12-i9/14689

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