Measurement of destination personality: an updated literature review
Destination branding has been an extensively investigated idea as governments and corporations seek to reposition their respective destinations' images in the mainstream sphere. Many areas of destination branding are researched; not only for the purpose of branding or rebranding locations, but...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/100666/1/UroojZulfiqar2022_MeasurementofDestinationPersonality.pdf http://eprints.utm.my/id/eprint/100666/ http://dx.doi.org/10.6007/IJARBSS/v12-i1/12231 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |