Purchase intention in the fashion industry on local and international E-commerce in Indonesia
The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IGI Global
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/100931/1/BeniWidarman2022_PurchaseIntentionintheFashionIndustry.pdf http://eprints.utm.my/id/eprint/100931/ http://dx.doi.org/10.4018/IJABIM.20220701.oa4 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |