Autonomy support, motivations, value and natural content belief on herbal medicine product consumptions amongst emerging adults
Global and local herbal medicine product markets experienced recorded growth, while emerging adults are one of the fastest growing markets for health-related products in Malaysia. However, emerging adults are turning to non-herbal products. Although marketing herbal medicines to emerging adults woul...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/101833/1/TamYinLingPAHIBS2020.pdf http://eprints.utm.my/id/eprint/101833/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:145936 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |