Improving competitiveness of palm oil fruit dealer to increase the Fresh Fruit Bunches (FFB) Trading

• Main Author: Gan, Yee Chuok
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/102023/1/GanYeeChuokMAHIBS2022.pdf.pdf; http://eprints.utm.my/id/eprint/102023/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147826
• Institution: Universiti Teknologi Malaysia

Decrement in FFB trading is the main concern of fruit dealer in agriculture intermediary business. High customer discharge rate has reduced the sales of company, indirectly affect the competitiveness of company towards other dealers. High competition in FFB dealers’ market has reminded the organisat...