Improving sales performance by enhance service marketing at Xiangtianxia Hotpot Restaurant
With China's economy growing at a breakneck pace in recent years, the proportion of service industry as the tertiary industry is gradually rising, and service marketing, as a new marketing mode, slowly exists in our life. Previous studies believe that customer satisfaction is an important facto...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/102038/1/WeiXinMAHIBS2022.pdf.pdf http://eprints.utm.my/id/eprint/102038/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147748 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |