The stimulus factors influencing intention to participate in shopping during the distribution of the 12.12 online shopping festivals in Malaysia

• Main Authors: Mahmuddin, Yasmin, Abdullah, Mazilah, Mohd. Anim, Nur Aqilah Hazirah, Abd. Aziz, Nurul Ashykin, Abd. Aziz, Nurul Aien, Yahaya, Rusliza, Abd. Aziz, Noreen Noor
• Format: Article
• Published: Korea Distribution Science Association (KODISA) 2022
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/103063/; http://dx.doi.org/10.15722/jds.20.08.202208.93
• Institution: Universiti Teknologi Malaysia

Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemi...