Retail consumers’ behavioral intention to use augmented reality mobile apps in Pakistan
Augmented reality is an emerging and promising technology to expand consumer shopping experiences in the retail sector. How augmented reality apps can impact consumer perceptions is still in debate. This study investigates the influence of augmented reality mobile apps on consumers’ behavioral inten...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Routledge
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/103316/ http://dx.doi.org/10.1080/15332861.2021.1975427 |
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| Institution: | Universiti Teknologi Malaysia |
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