How education level polarizes halal food purchase decision of Indonesian millennials

• Main Authors: Wibowo, Mas Wahyu, Sari Putri, Auditia Lintang, Hanafiah, Ali, Permana, Dudi, Ahmad, Fauziah Sh.
• Format: Article
• Language: English
• Published: Emerald Publishing Limited 2022
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/103335/1/FauziahShAhmad2022_HowEducationLevelPolarizes.pdf; http://eprints.utm.my/103335/; http://dx.doi.org/10.1108/JIMA-10-2020-0323
• Institution: Universiti Teknologi Malaysia

Purpose: The purpose of this paper is to evaluate Indonesian Muslim millennials’ decision-making process in purchasing halal food by introducing knowledge variable into the theory of planned behavior framework and education level (EL; i.e. low vs high) as the moderating variable. Design/methodology/...