Current trends in the application of EEG in neuromarketing: a bibliometric analysis

Current trends in the application of EEG in neuromarketing: a bibliometric analysis

Despite several neuroscience tools existing, electroencephalography (EEG) is the most used and favoured tool among researchers because of its relatively low cost and high temporal resolution. Our study aimed to identify the global academic research trends of the empirical EEG studies in neuromarketi...

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Bibliographic Details
Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Pileliene, Lina, Abbas, Alhamzah F., Ali, Javed
Format: Article
Language:English
Published: Alexandru Ioan Cuza University of Iasi 2022
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/103968/1/NorZafirMd2022_CurrentTrendsintheApplicationofEEG.pdf
http://eprints.utm.my/103968/
http://dx.doi.org/10.47743/saeb-2022-0020
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Institution: Universiti Teknologi Malaysia
Language: English

Internet

http://eprints.utm.my/103968/1/NorZafirMd2022_CurrentTrendsintheApplicationofEEG.pdf
http://eprints.utm.my/103968/
http://dx.doi.org/10.47743/saeb-2022-0020

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