Modeling sentimental bias and temporal dynamics for adaptive deep recommendation system

• Main Authors: Rabiu, Idris, Salim, Naomie, Da'u, Aminu, Nasser, Maged
• Format: Article
• Published: Elsevier Ltd 2022
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/103984/; http://dx.doi.org/10.1016/j.eswa.2021.116262
• Institution: Universiti Teknologi Malaysia

Recommendation systems rely on the historic data of users' purchases and their feedbacks to profile their preferences and make future recommendations. Most of these systems usually employ Collaborative Filtering (CF) models to analyze users’ ratings and infer the latent factors which represent the user and item features in k-dimensional latent space. However, the historical rating data used for recommendations are usually sparsed and unbalanced. Various approaches have been used to resolve these issues by combining the user's ratings and reviews to better capture the user's sentiments and make accurate recommendations. Other challenges comprise changes in users’ preferences and items’ perceptions over time. Therefore, this paper presents a new Sentiment Scoring Model (SSM) based on Long-/Short-Term Memory and a combination function that catches the sentiment bias between user rating and review to relieve the sparsity and unbalanced dataset. Next, we proposed an Adaptive LSTM (ALSTM) method that can model the drifting of user and item features to improve the recommendation accuracy. We show the performance of our model on the three real-world rating datasets from Amazon reviews, which comprises Fine Food, Baby, and Cell-phone & Accessories categories. The result shows the superiority of our proposed model over the existing static and dynamic models. The statistical test shows that all the performance gains are significant at p < 0.05.