Drivers of sustainable apparel purchase intention: an empirical study of Malaysian millennial consumers

• Main Authors: Hasbullah, Nornajihah Nadia, Sulaiman, Zuraidah, Mas’od, Adaviah, Ahmad Sugiran, Hanis Syuhada
• Format: Article
• Language: English
• Published: MDPI 2022
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/104266/1/ZuraidahSulaiman2022_DriversofSustainableApparelPurchase.pdf; http://eprints.utm.my/104266/; http://dx.doi.org/10.3390/su14041945
• Institution: Universiti Teknologi Malaysia

The fashion industry has expanded at the expense of the environment. Consumption and environmental pollution both serve as a wake-up call to the global endeavour to adopt more socially and environmentally responsible behaviours. It implies, in particular, a paradigm shift in consumer behaviour away...