AI-based chatbots adoption model for higher-education institutions: a hybrid PLS-SEM-neural network modelling approach
Chatbot implementation for assisting customers as a virtual agent can be seen as a tool in helping an organisation to serve better customer service. Malaysia is among the countries forging ahead with the Fourth Industrial Revolution. One of the core technologies mentioned is adopting artificial inte...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/104470/1/NoorminshahAIahad2022_AIBasedChatbotsAdoptionModel.pdf http://eprints.utm.my/104470/ http://dx.doi.org/10.3390/su141912726 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |