Destination environmental branding and sustainable eco-conscious consumer

• Main Authors: Alam, Syed Hasnain, Ahmed, Rizwan Raheem, Hashem E., Alharthi Rami, Md. Salleh, Nor Zafir, Vasa, Laszlo, Delibasic, Melica, Abrham, Josef
• Format: Article
• Published: Vilnius University 2022
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/104660/; http://www.transformations.knf.vu.lt/56/article/dest
• Institution: Universiti Teknologi Malaysia

This research aims to examine the role of ecotourism of destination ecological, economic branding to enhance the sustainable eco-conscious consumers in an emerging economy. Empirical research investigates the tourism management effects on the image and equity of the city & finally inspects these...