Conceptualizing recycling intention behavior to ecological fashion adoption intention, climate justice as mediator.

• Main Authors: Yee, Chin Fong, Baskaran, Shathees
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (HRMARS) 2023
• Subjects: HT101-395 Sociology, Urban
• Online Access: http://eprints.utm.my/105156/1/YeeChinFong2023_ConceptualizingRecyclingIntentionBehaviortoEcologicalFashion.pdf; http://eprints.utm.my/105156/; http://dx.doi.org/10.6007/IJARBSS/v13-i8/18120
• Institution: Universiti Teknologi Malaysia

The fashion industry forms an integral part of the global economy where the growth had benefited the world in terms of trade, employment, and income. However, rapid growth also leads to environmental and social impacts. Consumers' awareness of the impact of the fashion industry is raised and resulting in the emergence of ecological fashion. Circular fashion economies are encouraged to replace past unsustainable linear economies. Consumers play a key role in the implementation of a circular economy as a key factor in shifting the fashion company to adopt a sustainable business model. Thus, a conceptual framework is proposed to illustrate the potential of investigating the consumer ecological fashion adoption intention through the recycling intention behavior, and climate justice as a mediator