Determinants of customer satisfaction in e-commerce: A case study in higher learning institutions in Johor
Customer satisfaction is an essential experience in e-commerce. The objective of this study was to identify determinants of customer satisfaction in e-commerce. This case study adopted its theoretical framework from the Theory of Reasoned Action (TRA). It also applied a quantitative research methodo...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Accounting Research Institute (ARI)
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/105403/ http://dx.doi.org/10.24191/APMAJ.V18i1-01 |
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| Institution: | Universiti Teknologi Malaysia |