Understanding the skills and roles of social media manager in improving job-related performance among SMEs in Australia
One of the biggest challenges that Small and Medium Enterprises (SMEs) confront is coming up with the best business plan, which is made possible by a strong social media adoption of modern soft and hard skills. Due to the high rate of failures among SMEs, there has been a substantial investment in r...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Macrothink Institute
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/105700/1/ShatheesBaskaran2023_UnderstandingtheSkillsandRolesofSocialMedia.pdf http://eprints.utm.my/105700/ http://dx.doi.org/10.5296/bms.v14i2.21367 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |