The effect of environmental concern and global environmental connectedness on green purchase intention of hotel customers in Malaysia.

• Main Authors: Sinnappan, Punitha, Anor Salim, Farah Akmar, Haja Maideen, Mazuwin, Kunjiapu, Shamuni
• Format: Article
• Published: Inderscience Publishers 2023
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/105904/; http://dx.doi.org/10.1504/IJSSOC.2023.10053375
• Institution: Universiti Teknologi Malaysia

This study attempts to investigate the key antecedents of green purchase intention of hotel customers in Malaysia. This study is guided by two research objectives: 1) to examine the relationship between environmental concern (EC) and green purchase intention (GPI); 2) to examine the relationship bet...