Intention to purchase family takaful policy: Evaluation of the mediating effects of perceived trust
This study investigates the factors affecting individuals’ intention to purchase family takaful policies in Pakistan. The extended version of the Decomposed Theory of Planned Behaviour (DTPB) with perceived trust was adopted as a theoretical foundation of the current study model. Using a judgmental...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
University of Salento
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/106600/ http://dx.doi.org/10.1285/i20705948v16n1p165 |
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| Institution: | Universiti Teknologi Malaysia |