Current status of market mavens research: A literature review

• Main Authors: Abbas, Alhamzah F., Ahmad Jusoh, Ahmad Jusoh, Mas’od, Adaviah, Sahi, Alaa Mahdi, Khatib, Saleh F. A.
• Format: Article
• Language: English
• Published: Ital Publication 2023
• Subjects: TP Chemical technology
• Online Access: http://eprints.utm.my/106610/1/AhmadJusoh2023_CurrentStatusofMarketMavensResearch.pdf; http://eprints.utm.my/106610/; http://dx.doi.org/10.28991/ESJ-2023-07-01-019
• Institution: Universiti Teknologi Malaysia

Despite the growth of empirical evidence in this field, little review research exists that assesses the theoretical aspects, marketing drivers, and consequences of market mavens. In this study, therefore, a systematic literature review (SLR) was utilized to perform a thorough analysis of market mave...