A comprehensive bibliometric analysis of live streaming commerce: mapping the research landscape
Livestreaming commerce (LSC) has transformed the retail business model, introducing it as an integral channel of distribution in social commerce. Numerous existing contemporary research literature highlights the absence of LSC-underpinning theories. The paramount aim of the present study is to furni...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc.
2023
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/106721/1/FauziahSheikhAhmad2023_AComprehensiveBibliometricAnalysisofLiveStreaming.pdf http://eprints.utm.my/106721/ http://dx.doi.org/10.1177/21582440231216620 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |
| Language: | English |