Exploring factors influencing neuromarketing implementation in Malaysian universities: barriers and enablers

Exploring factors influencing neuromarketing implementation in Malaysian universities: barriers and enablers

This paper aims to explore academicians’ perceptions and perspectives regarding the limitations, challenges, and potential solutions of neuromarketing implementations in the Malaysian context. A semi-structured interview with 16 academicians was conducted. The findings revealed that several issues h...

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Bibliographic Details
Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Hashem E., Alharthi Rami, Ahmad Khraiwish, Ahmad Khraiwish, Putit, Lennora, Mohd. Arif, Lily Suriani
Format: Article
Language:English
Published: MDPI 2023
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/107356/1/AhmedHAlsharif2023_ExploringFactorsInfluencingNeuromarketing.pdf
http://eprints.utm.my/107356/
http://dx.doi.org/10.3390/su15054603
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Institution: Universiti Teknologi Malaysia
Language: English

Internet

http://eprints.utm.my/107356/1/AhmedHAlsharif2023_ExploringFactorsInfluencingNeuromarketing.pdf
http://eprints.utm.my/107356/
http://dx.doi.org/10.3390/su15054603

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