EWOM content on a digital tourist destination platform that can motivate tourists to come.
The role of the Electronic Word of Mouth (eWOM) in the tourism industry is increasingly irreplaceable as has been discussed in many studies related to tourist destinations. However, the discussion regarding eWOM content on the tourist destination digital platform has not been widely discussed. More...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/107467/ http://dx.doi.org/10.1063/5.0128268 |
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| Institution: | Universiti Teknologi Malaysia |