Determination of customer brand loyalty on airlines in Malaysia
The pandemic and tragic accidents have generated more pressure for the growth of airlines in Malaysia against the backdrop of fierce competition in the global airline industry. The purpose of this study is to explore the determination of brand loyalty on airlines in Malaysia. Based on relationship m...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Migration Letters & The London Publishers
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/107610/1/LilySurianiMohd2023_DeterminationofCustomerBrandLoyaltyonAirlines.pdf http://eprints.utm.my/107610/ http://dx.doi.org/10.59670/ml.v20i6.3478 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |