Sustainable market entry strategy case on healthcare industry SME in Indonesia to enter Vietnamese market
This research aims to help the company as SME in the healthcare industry. It is to discover and understand the internal and external factors of the company that affect market entry strategy and recommend the most sustainable internationalization strategy to enter the Vietnamese market based on inter...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/107822/ http://dx.doi.org/10.1063/5.0109104 |
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| Institution: | Universiti Teknologi Malaysia |