Brand loyalty model for mobile social network application market in China
The purpose of this study is to develop a brand loyalty model for the marketing and research of Mobile Social Networking Application (MSNA). As mobile commerce has become popular and Information Technology (IT) has displayed progression, MSNA along with their exceptional performances, has claimed it...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/108076/1/ChenJianPAHIBS2019.pdf.pdf http://eprints.utm.my/108076/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:154259?site_name=GlobalView&query=Brand+loyalty+model+for+mobile+social+network+application+market+in+China&queryType=vitalDismax |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |