Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior

• Main Author: Rosli, Nennie Trianna
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/108148/1/NennieTriannaRoslanHassanPAHIBS2019.pdf.pdf; http://eprints.utm.my/108148/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:154246
• Institution: Universiti Teknologi Malaysia

The living resources ecosystem is consistently threatened by numerous environmental degradations whereas concerted salvaging efforts of the resources by organizations and marketers have not developed better customers' green purchasing behaviour significantly. Although the Environmental Performa...