Social customer relationship management model for small and medium enterprises: Factors and challenges
Social Customer Relationship Management (Social CRM) has been found to be effective in increasing the performances of Small and Medium-Sized Enterprises (SMEs). Social CRM in companies is considered a rapidly growing phenomenon to guarantee a high level of service. However, identifying the Social CR...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Published: |
2023
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/108261/ http://dx.doi.org/10.1063/5.0174831 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |