Challenges towards performance of start-up companies during COVID-19: The case of Johor start-ups
This conceptual study aims to highlight the difficulties start-ups had in Johor during the COVID-19 pandemic. The issues that the start-up faces include those related to finances, human resources, support mechanisms, marketing, and crisis management. These are the independent variables in this study...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/108411/1/SabrinahAdam2023_ChallengesTowardsPerformanceOfStartUpCompanies.pdf http://eprints.utm.my/108411/ http://dx.doi.org/10.35631/AIJBES.515001 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |